McDonald's see animal welfare gaining ground in the UK - Take Heart

UK McDonald’s Approaches Animal Welfare Subject

Due to the increased interest of the public on animal welfare issues, consumers in the UK are urging food companies to require higher welfare standards for their suppliers. This is the case with McDonald’s, whose chief executive officer, Steve Easterbrook said, “We don't mind paying a fair price for that (higher animal welfare standards) and will pass it on appropriately if we believe it has provided added value (for customers)." The UK has been in the forefront and it is likely to influence other European nations on the issue of animal welfare.

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