One of the speakers at the American Association of Swine
Veterinarians annual meeting in Denver, Colorado was Amy Richards.
She is the current director of reputation management at Charleston
Orwig, a Wisconsin-based communications consultant that specializes
in agricultural and food system clients. Richards believes that
reputation in agribusiness could make or break a company and that's
why it is critical for agribusinesses to take ownership of consumer
perceptions, even if what is "right" might mean a different thing to
stockholders, consumers, etc.
Please visit Reputation Management Critical
http://www.feedstuffsfoodlink.com/ME2/dirmod.asp?sid=&nm=&type=news&mod=News&mid=9A02E3B96F2A4
15ABC72CB5F516B4C10&tier=3&nid=7789DF1C351E
419FA3B16AA5C6B74C4B
Of course animal-based agriculture should be worried about their
reputation because finally consumers are learning what they are
really about. No matter how they try to cover the tremendous abuse
that goes on in factory farms, I believe the public at large can now
easily access information that leads them to conclude that animal
agriculture is unethical, devastating and dishonoring to all of
God’s Creation.
Your question and comments are welcome
